Articles: March 2010
The fierce urgency of now
With the growth of social media, there is now an effective and powerful opportunity to reach out to a wide audience to raise funds for a good cause.
Posted on 31st March 2010, by Rachel Adams, under Charity landscape, Fundraising, Social media
How a blog can save your budget
Traditionally, when it comes to executing a campaign online, there's a process to follow. A simplified version runs something along the lines of: work out your message and call-to-action and then hand it over to 'experts' to deliver. And, indeed, this is still very much the best way if you want the best content, the best creative and the most effective means of ‘cut through’.
Posted on 26th March 2010, by Ronnie, under Campaigning
Connections and Boundaries
Colleagues in the youth sector (for there was a time when I worked with real, flesh-and-blood young people) are often intrigued by the notion that you really can be a youth worker entirely online. I’m asked all sorts of questions: What happens when new people turn up in the chatroom? Isn’t it dominated by the same people all the time? Don’t they argue with each other? How do you enforce the rules...
Posted on 24th March 2010, by Ewan, under Opinion, Technology
HOW TO: Create digital branded content
Branded content and brand immersion into entertainment products isn’t a new idea but digital has turned the broadcasting model on its head, allowing brands to deliver content directly to an audience, bypassing traditional media. Done well and with integrity, this is an interesting and powerful way for brands to create or maintain relevance.
Getting the most from your agency
Your agency is doing just the right amount of work. The work is great. Everyone is happy. Happy, happy. Joy, joy.
