Articles: March 2010
Social Media Trolls
Search any social media platform and you’ll find all kinds of attacks on many sections of society. As a charity, should we feel responsible for the removal of this content to protect the people we support, or should we just be concentrating on educating the people we can?
Posted on 10th March 2010, by Gemma, under Charity landscape, Social media
To the digital barricades
We all love and rely on the web. The amount of information it holds, the opportunities it provides. The connections it allows us to make with people around the world. Life without the web in the UK is seriously disenfranchising. Hence the appointment of a Digital Inclusion Tsar, to get more people from lower socio-economic backgrounds online.
Posted on 4th March 2010, by Patrick, under Campaigning
Oh my god, you’re beautiful!
I subscribe to many charity emails and we, charity people, are all very good at designing beautiful emails; as are Waitrose and John Lewis. In the past five to eight years most of us have mastered the art of good headers and footers with added personalisation; as have Argos and Amazon.
Posted on 3rd March 2010, by Bertie, under Emarketing
Putting your people at the heart of your social media strategy
This was the title of a talk I gave at the end of February and I think it is important, and frankly, worth repeating over and over.
Posted on 3rd March 2010, by Steve Bridger, under Social media
The problem with innovation
Everyone talks about innovation and places a great deal of importance on it, yet there seems to be a distinct lack of innovation going on. Why is this the case, and what can we do about it?
Posted on 3rd March 2010, by Jon Pearse, under Innovation
