Articles: online strategy
The complicated issue of friendship
Ewan explores the complexity of online service delivery and how it influences the way in which he works with adult and young carers online.
Posted on 16th December 2011, by Ewan, under Opinion, Social media
Online community in the charity sector - benchmarking and insight
Today Because it's Good is proud to launch a sector-first benchmarking report on how charities are using online community to engage with their audience, in association with SiftGroups.
Posted on 17th November 2011, by Nick Torday, under Charity landscape, Opinion, Social media
Using social media with people on the autistic spectrum
Community manager Elena shares her experience of the principles and challenges of running a community for people affected by autism
Posted on 8th June 2011, by elena, under Opinion, Social media
Child's i Foundation
Digital has played a massive part in the grassroots success of the Child's i Foundation and their work supporting vulnerable mothers and orphans in Uganda. Kirsty, Child's i's head strategist, explains how.
Posted on 27th July 2010, by Kirsty, under Innovation, Social media, Technology
How a blog can save your budget
Traditionally, when it comes to executing a campaign online, there's a process to follow. A simplified version runs something along the lines of: work out your message and call-to-action and then hand it over to 'experts' to deliver. And, indeed, this is still very much the best way if you want the best content, the best creative and the most effective means of ‘cut through’.
Posted on 26th March 2010, by Ronnie, under Campaigning
