Articles: digital
Three ways to organise staff for digital media success
What's the best way to structure staff to make sure digital media campaigns run smoothly? Should there be a dynamic digital media team, or should digital media experts be found in every department?
Posted on 3rd September 2010, by Joe, under Charity landscape
Child's i Foundation
Digital has played a massive part in the grassroots success of the Child's i Foundation and their work supporting vulnerable mothers and orphans in Uganda. Kirsty, Child's i's head strategist, explains how.
Posted on 27th July 2010, by Kirsty, under Innovation, Social media, Technology
The digital race; can we keep up the pace?
Damien Clarkson is a strong believer that charitable organisations need to review the structure of their boards to include more young people or those with a sharper eye for digital trends and tools which are available.
Posted on 16th April 2010, by dclarkson84, under Charity landscape, Opinion
HOW TO: Create digital branded content
Branded content and brand immersion into entertainment products isn’t a new idea but digital has turned the broadcasting model on its head, allowing brands to deliver content directly to an audience, bypassing traditional media. Done well and with integrity, this is an interesting and powerful way for brands to create or maintain relevance.
Putting your people at the heart of your social media strategy
This was the title of a talk I gave at the end of February and I think it is important, and frankly, worth repeating over and over.
Posted on 3rd March 2010, by Steve Bridger, under Social media
