Articles: Design

HOW TO: Create digital branded content

Branded content and brand immersion into entertainment products isn’t a new idea but digital has turned the broadcasting model on its head, allowing brands to deliver content directly to an audience, bypassing traditional media. Done well and with integrity, this is an interesting and powerful way for brands to create or maintain relevance.

Posted on 19th March 2010, by Darius P, under Design

Why websites shouldn't accommodate disabled users

Consider any of the medieval castles dotted around Britain. None of them were designed with disabled access in mind - mainly because most of them were meant to be impenetrable fortresses, and also because back then disability awareness was, well, somewhat limited.

Posted on 3rd March 2010, by Pete Love, under Design, Technology

Maths for Designers, Episode 1: The Fibonacci sequence

It’s a series of numbers, basically, and it’s everywhere in nature, from the arrangement of a pine cone to the flowering of an artichoke. It can even be used to describe the reproduction of idealized bees, which is bound to come in handy in the pub. And, fact fans, it was rapped by Mos Def in the song Astronomy (8th Light) by Blackstar.

Posted on 25th February 2010, by Robb Green, under Design