Articles: Design
Creating accessible websites isn't rocket science
As RNIB begin a court case against bmibaby for failing to adequately address the needs of all users of its website, interaction designer Pete Fairhurst takes a look at where they went wrong, and how others can avoid the same mistakes.
Posted on 13th February 2012, by Pete, under Design, Technology
The local authority problem - seven maxims for web design
Local authorities are the Kevin Bacon of the not-for-profit world; you're never more than two or three connections away from them. Ewan explains how to ensure your digital message gets through to them unimpaired.
Posted on 4th February 2011, by Ewan, under Design, Technology
Designing backwards - putting your users first
Designer Wes West believes that the way campaign sites are approached is often fundamentally wrong and that there’s a better way to look at things: backwards.
Posted on 13th December 2010, by Wes West, under Campaigning, Design
HOW TO: Create digital branded content
Branded content and brand immersion into entertainment products isn’t a new idea but digital has turned the broadcasting model on its head, allowing brands to deliver content directly to an audience, bypassing traditional media. Done well and with integrity, this is an interesting and powerful way for brands to create or maintain relevance.
Why websites shouldn't accommodate disabled users
Consider any of the medieval castles dotted around Britain. None of them were designed with disabled access in mind - mainly because most of them were meant to be impenetrable fortresses, and also because back then disability awareness was, well, somewhat limited.
Posted on 3rd March 2010, by Pete Love, under Design, Technology
