Articles: Emarketing

The rise of microloans: a different approach to charity

Any charity thinking that they can simply breeze into the world of microloans, aided by the ease with which digital technology links supporters with those in need, is foolhardy

Posted on 28th September 2010, by Deniz, under Emarketing, Fundraising, Innovation

Oh my god, you’re beautiful!

I subscribe to many charity emails and we, charity people, are all very good at designing beautiful emails; as are Waitrose and John Lewis. In the past five to eight years most of us have mastered the art of good headers and footers with added personalisation; as have Argos and Amazon.

Posted on 3rd March 2010, by Bertie, under Emarketing