RKtalks's received comments

• Nice article. I agree with you about the potential power of Facebook Places, it is next natural step for the platform. Combine this with Facebook Credit and you have a powerful closed loop!

  There is (as always) some back lash about the privacy aspect of letting people know where you are, or where you will be. Facebook also allows you to tag other people in places (check your privacy settings if you don’t want this to happen to you), But I am excited to see where this will go, How will brands and organisation start to use this technology.

  However if you’re thinking about using places – I’ll give you some free advice. I will only use it if there is something in it for me. Selfish, yes – but if you want me to use Places – make it interesting, fun and above all valuable for me….

  Posted on 31st August 2010 in response to Want to grab the attention of Generation Y? Here's how Facebook Places could help

• Hi Ben,

  Thanks for the comment. I totally agree, like any social media interaction between brand and user I think there has to be an element of what does the user get out of the interaction. Offering freebes, discounts or exclusivity for example.

  I do think that Places and location generally will take time to mature but once ingrained and accepted will allow us to be even more selfish and localised. Brands will need to tailor their offers and propositions in a much more personal and local way. Which may be easier for some – e.g. having a store.

  I think the idea of Facebook credit (which they are pitching as a digital currency – which sounds ominous) linking with Places is very interesting and logical step.

  Thanks for the comment.

  Posted on 31st August 2010 in response to Want to grab the attention of Generation Y? Here's how Facebook Places could help