dclarkson84
Because member since:
March 26, 2010
You can find dclarkson84 on Twitter and LinkedIn, or on their blog.
I currently run the marketing and communications for online learning & community resource www.knowhownonprofit.org and I am happy to offer up advice where I am able to help.
I have a particular passion for social media and grassroots voluntary action.
dclarkson84’s articles
-
The digital race; can we keep up the pace?
Damien Clarkson is a strong believer that charitable organisations need to review the structure of their boards to include more young people or those with a sharper eye for digital trends and tools which are available.
Posted on 16th April 2010, under Charity landscape, Opinion
Latest comment received
It’s not about age really. Its about interest and relevance. Once over 55’s get online they use it more than people in their twenties. The largest online group are women aged 34 – 50. And different groups tend to use interactive media in different ways…
In marketing for large brands the age thing is largely irrelevant and the starting point tends to be communities of interest, insight or other value driven measures.
One of the problems facing the managers often is that when they do seek help it is often confused, and solely driven at selling a particular solution.
Charity boards have many functions and being representative is something they should be be but I would say that to find committed trustees is more important, whatever their age and background.
