Darius P
Because member since:
March 3, 2010
You can find Darius P on Twitter and LinkedIn, or on their blog.
I was one of the founders of becauseitsgood whilst MD at Enable Interactive. I love it. It rocks.
You can now find me doing digital fashion stuff at Pollen House and multisensory experiences at Moksha. If you’re looking for me that is.
Darius P’s articles
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HOW TO: Create digital branded content
Branded content and brand immersion into entertainment products isn’t a new idea but digital has turned the broadcasting model on its head, allowing brands to deliver content directly to an audience, bypassing traditional media. Done well and with integrity, this is an interesting and powerful way for brands to create or maintain relevance.
Posted on 19th March 2010, under Design
Latest comment received
This is a great article Darius. The quote from Nike UK’s head of marketing hits the nail on the head for the large corporations. Providing an audience with content that they want to receive will generate an affinity with the brand, resulting in sales.
Storytelling and allowing audiences to comment and tell their own stories is a great way for the non-private sector to spread content and ‘become a part of people’s lives’. The biggest mistake is operating one-way communication in whatever method of digital format used and yet we see it time and time again.
