Darius P's received comments

• This is a great article Darius. The quote from Nike UK’s head of marketing hits the nail on the head for the large corporations. Providing an audience with content that they want to receive will generate an affinity with the brand, resulting in sales.

  Storytelling and allowing audiences to comment and tell their own stories is a great way for the non-private sector to spread content and ‘become a part of people’s lives’. The biggest mistake is operating one-way communication in whatever method of digital format used and yet we see it time and time again.

  Posted on 25th March 2010 in response to HOW TO: Create digital branded content