Leah
Community & Social Media Manager at Breast Cancer Care. Love yoga, tea, cheese & books. Please don’t make me choose between them.
Leah’s articles
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Dipping into the world of social media monitoring tools
Leah Williams can type really fast on an iPhone, loves word clouds and has wise words to share on how to monitor your social media activity.
Posted on 23rd April 2010, under Opinion, Social media
Latest comment received
I agree. At the moment free tools are perfectly adequate for our needs and I’m sure are fine for most if not all charities.
I use socialmention, socialoomph, twittersearch and others to pick up on customer service issues, find out what our stakeholders are concerned about, and to highlight interesting content for us and others.
But I can envisage a time in the future when I would want broader reach, deeper analysis and more adjustable reporting (as well as a useful dashboard to bring it all together) – especially if such monitoring became a key way for us to respond to our stakeholders and steer our work.
PS I love wordle, but it’s not quite the same thing as a word cloud/river of terms being used about my issue (in real time) from which I can click through to find the individual articles and conversations in which they’re being used.
