Leah's received comments

• Interesting article, but why pay for any tool when you could just use free online tools like social mention? There are already quite a few that will provide you with pretty decent sentiment, reach, and other stats for free. And if word clouds are your thing – http://www.wordle.net/

  Posted on 7th May 2010 in response to Dipping into the world of social media monitoring tools

• I agree. At the moment free tools are perfectly adequate for our needs and I’m sure are fine for most if not all charities.

  I use socialmention, socialoomph, twittersearch and others to pick up on customer service issues, find out what our stakeholders are concerned about, and to highlight interesting content for us and others.

  But I can envisage a time in the future when I would want broader reach, deeper analysis and more adjustable reporting (as well as a useful dashboard to bring it all together) – especially if such monitoring became a key way for us to respond to our stakeholders and steer our work.

  PS I love wordle, but it’s not quite the same thing as a word cloud/river of terms being used about my issue (in real time) from which I can click through to find the individual articles and conversations in which they’re being used.

  Posted on 10th May 2010 in response to Dipping into the world of social media monitoring tools