Jess Day
Writer, editor, campaigner, internet enthusiast. Formerly of Oxfam, Christian Aid and Which?, currently freelancing.
Jess Day’s articles
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Benchmarking is key to success with online campaigning. Here's how to do it for free
Would you like to know how your charity’s work measures up against that of your peers? Take part in the 2010 eCampaigning Review to find out
Posted on 12th August 2010, under Campaigning
Latest comment made
What would be really interesting to know is whether giving small amounts makes those individuals more likely to donate/take action in other ways (because they now think of themselves as involved), or LESS likely because they feel like their 4p in the tin/micropayment means they’ve ‘done their bit’.
